I design characters and graphics for brands.
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IBM case study

Case study, Characters, Icons, Illustration, Infographic

CASE STUDY

 

To accompany three online articles about IBM’s analytics, Gawker Media created custom infographics that told the story of the ‘Uncommon Threads’. Those threads symbolize two very different brands, both working in a smarter way with the help of IBM analytics.

 

Brand
IBM

Agencies
Gawker Media (online agency)
Ogilvy NY (advertising agency)

Three full infographics containing all illustrations

Three full infographics containing all illustrations

Client needs: style, concept and work flow

Client needs: style, concept and work flow

 

A style of illustration that is highly designed, can be seamlessly integrated into the communication design and can accompany the brand’s look and feel.

Visual creative solutions custom made for the content of each infographic.

A very organic, communicative and collaborative work flow, with presentations, argumentations and revision rounds for both the concept and execution fases.

General proces and work flow

General proces and work flow

Early concept sketches for the main visual

Early concept sketches for the main visual

Sketch progress after selection and the first revisions

Sketch progress after selection and the first revisions

Final concept sketch after the second revisions

Final concept sketch after the second revisions

Vector progress with extra argumentation for the first revisions

Vector progress with extra argumentation for the first revisions

Vector progress after the second revisions

Vector progress after the second revisions

Final vector version of the main visual

Final vector version of the main visual

Early concept sketches of one pictogram

Early concept sketches of one pictogram

Selected concept sketches of three pictograms

Selected concept sketches of three pictograms

Polished sketches of six pictograms after revisions

Polished sketches of six pictograms after revisions

Vector progress after the first revisions

Vector progress after the first revisions

Final vector versions of the pictograms

Final vector versions of the pictograms

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Credits

Credits

Client: IBM
Agency: Gawker Media, Ogilvy NY
Design Manager (Gawker): Justin Cross
Project Manager (Gawker): Meaghan Fitzpatrick
Senior Art Director (Ogilvy NY): Okan Usta