Three full infographics containing all illustrations
Client needs: style, concept and work flow
A style of illustration that is highly designed, can be seamlessly integrated into the communication design and can accompany the brand’s look and feel.
Visual creative solutions custom made for the content of each infographic.
A very organic, communicative and collaborative work flow, with presentations, argumentations and revision rounds for both the concept and execution fases.
General proces and work flow
Early concept sketches for the main visual
Sketch progress after selection and the first revisions
Final concept sketch after the second revisions
Vector progress with extra argumentation for the first revisions
Vector progress after the second revisions
Final vector version of the main visual
Early concept sketches of one pictogram
Selected concept sketches of three pictograms
Polished sketches of six pictograms after revisions
Vector progress after the first revisions
Final vector versions of the pictograms
Agency: Gawker Media, Ogilvy NY
Design Manager (Gawker): Justin Cross
Project Manager (Gawker): Meaghan Fitzpatrick
Senior Art Director (Ogilvy NY): Okan Usta